ULAMeCAL
University Library e-Current Acquisition List
- AGRIBUSINESS ECONOMICS
- MANAGEMENT
- BIOLOGY
- ENGLISH
- ANTHROPOLOGY
- FOOD TECHNOLOGY
- GENERAL EDUCATION
- SPORTS SCIENCE
- ARCHITECTURE
- COMPUTER SCIENCE
- COMMUNICATION & MEDIA ARTS
- Black, K. (1997) Business statistics : contemporary decision making. Minneapolis/St. Paul : West Publishing Co.
- Burrow, J. (2009) Marketing. Mason, OH : South-Western Cengage Learning.
- Clow, K. (2010) Integrated advertising, promotion, and marketing communications. Upper Saddle River, N.J. : Prentice Hall.
- Dornbusch, R. (1978) Macroeconomics. New York : McGraw-Hill.
- Friedman, S. (2009) The complete idiot’s guide to target marketing. New York : Alpha Books.
- Aaker, D. (2005) Strategic market management. Hoboken, NJ : John Wiley.
- Blue, R. (1991) Master your money : a step-by-step plan for financial. freedom revised and updated for the financial realities of the 90s.Nashville : T. Nelson Publishers.
- Fitzsimmons, M. (2008) Service management : operations, strategy, information technology. Boston : McGraw-Hill/Irwin.
- Hickman, C. (1951) Creating excellence : managing corporate culture, strategy, and change in the New Age. New York : New American Library.
- Bruner, R. (1949) Case studies in finance : managing for corporate value creation. Boston : McGraw-Hill Irwin.
- Gopilan, DM. (2017) Philippine journal of science. Bicutan, Taguig City, Metro Manila : Department of Science and Technology (DOST), Science and Technology Information Institute-Communication Resources and Production Division (STII-CPRD).
- Brooker, R. (2023) Biology. New York : McGraw Hill LLC.
- Mason, K. (2024) K. Understanding biology. New York, NY : McGraw Hill LLC.
- Chess, B. (2024) Talaro’s foundations in microbiology : basic principles.New York, NY : McGraw Hill LLC.
- Levetin, E. (2024) Plants & society. New York : McGraw Hill LLC.
- Melton, V. (2023) Molecular biology. New York: Syrawood Publishing House.
- Collins, F. (2023) Introduction to developmental biology. New York: Callisto Reference.
- Mader, S. (2023) Essentials of biology : a global concern. New York, NY : McGraw Hill LLC.
- Cowan, M. (2024) Microbiology : a systems approach. New York, NY : McGraw Hill.
- Cunningham, W. (2024) Environmental science. Dubuque, Iowa : McGraw-Hill.
- Rivera, N. (2023) Cell biology structure and function of cell. New York: Larsen & Keller.
- Sawyer, M. (2023) Plant anatomy. New York: States Academic Press.
- Quintyn, C. (2023) Biotechnology scientific advancement versus public safety. Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd.
NEW ACQUIRED BOOKS
- Langosh, G. (2023) Bacterial plant pathology. New Orleans, LA.; White Press Academic.
- Cormier, J. (2023) Plant physiology, biochemistry and molecular biology. New Orleans, LA.: White Press Academic.
- Ferry, S. (2023) Role of biotechnology in exploring and protecting agricultural genetic resources. New Orleans, LA.; White Press Academic.
- Bautista, N. (2019) Pedagogy and goal-setting in foreign language policy potentials for decolonial framework Naidyl Isis Bautista, Kristine Cabling, Frances Antoinette Cruz Jillian Loise Melchor, and Anna Marie Sibayan-Sarmeinto. UP CIDS discussion paper.
- Hapal, K. (2019) Doing research with grassroots organizations : a participatory action research (PAR) inspired research. UP CIDS discussion paper. Program on Alternative Development.
- Tadem, E. (2021) Solidarity through cross-border regionalism : alternative practices across Southeast Asia. UP CIDS.
- Althusser, L. (2020) On ideology.London ; New York : Verso.
- Denzin, N. (2018) The Sage handbook of qualitative research. Thousand Oaks : Sage.
- McDonal, J. (2002) The applied anthropology reader.Boston : Allyn and Bacon.
- Taussig, M. (1980) The devil and commodity fetishism in South America. Chapel Hill [N.C.] : University of North Carolina Press.
- Descola, P. (2013) Beyond nature and culture. Chicago ; London : The University of Chicago Press.
- Salzmann, Z. (2018) Language, culture, and society : an introduction to linguistic anthropology. New York, NY : Westview Press.
- Moore, S. (2005) Law and anthropology : a reader.Malden, MA : Blackwell Pub.
- Atkinson, P. (2001) Handbook of ethnography. London ; Thousand Oaks, Calif. : SAGESAGE.
- Mitchell H. (2019) Roots of wisdom: a tapestry of philosophical traditions. Cengage Learning. Boston, MA: Cengage Learning.
NEWLY ACQUIRED BOOKS
- Jurmain, R. (2018) Introduction to physical anthropology. Boston : Cengage Learning. Boston : Cengage Learning.
- Clifford, J. (1986) Writing culture : the poetics and politics of ethnography : a School of American Research advanced seminar. Berkeley : University of California Press.
- Haenn, N. (2016) The environment in anthropology : a reader in ecology, culture, and sustainable living. New York : New York University Press.
- Moran, EF. (2017) People and nature : an introduction to human ecological relations. Chichester, West Sussex, UK : John Wiley Blackwell.
- Latour, B. (2010) The making of law : an ethnography of the Conseil d’Etat. Cambridge, UK ; Malden, MA : Polity.
- Leech, GN. (1983) Principles of pragmatics. London ; New York : Longman.
- Marcus, GE. (1998) Ethnography through thick and thin. Princeton University Press.
- Henare, A. (2007) Thinking through things : theorising artefacts ethnographically. London ; New York : Routledge/Taylor & Francis Group.
- Kedia, S. (2005) Applied anthropology : domains of application. Westport, Conn. : Praeger.
- Andaya, BW. (2015) A history of early modern Southeast Asia, 1400-1830. Cambridge ; New York : Cambridge University Press.
- Akmajian, A. (2017) Linguistics : an introduction to language and communication. Cambridge, Massachusetts : The MIT Press.
- Campbell, L. (2020) Historical linguistics : an introduction. Cambridge, Massachusetts : The MIT Press.
- Crowley, T. (2010) An introduction to historical linguistics. Oxford ; New York : Oxford University Press.
- David, C. (2019) Eliminating the deficit in medical doctors : strategies and costs. UP CIDS discussion paper series.
- Espiritu, B. (2019) Issues, challenges and opportunities in sustainable tourism development in Central Visayas : specific and common concerns of Cebu and Bohol. UP CIDS discussion paper.
- Fabella, R. (2020) Competition policy and inclusion in the Philippines. UP CIDS.
- Glover, E. (2023) Sport psychology: stress management in sport. New York Syrawood Publishing House. New York Syrawood Publishing House.
- Kumar, L. (2023) Tests and measurement in physical education.New Delhi: Random Publications LLP.
- Zatsiorsky, V. (2021) Science and practice of strength training. Champaign, IL : Human Kinetics.
- Coombes, J. (2022) ESSA’s student manual for health, exercise & sport assessment. Australia Elsevier.
- Horrow, R.(2023) The sport business handbook : insights from 100+ leaders who shaped 50 years of the industry. Champaign, IL : Human Kinetics.
- Morrow, J. (2023) Measurement and evaluation in human performance. Champaign, IL : Human Kinetics.
- Taylor, A. (2022) Physiology of exercise and healthy aging. Champaign, IL : Human Kinetics.
- Potach, D. (2023) Sport injury prevention anatomy. Champaign, IL : Human Kinetics.
- Schwarz, E. (2022) Advanced theory and practice in sport marketing. Abingdon, Oxon ; New York, NY : Routledge.
- Austin, S. (2022) Becoming a personal trainer for dummies. Hoboken, NJ : John Wiley & Sons Inc.
- McGonigle, A.(2023) The physiology of yoga. Champaign, IL : Human Kinetics.
- Richards K. (2024) Qualitative research and evaluation in physical education and sport pedagogy. Burlington, MA : Jones & Bartlett Learning.
- Guzman, D. (2023) Strength training for soccer.Champaign, IL : Human Kinetics.
- Johnson, S. (2023) Yoga: a comprehensive guide. New York Larsen & Keller.
- Goyal, M. (2023) Research methods in kinesiology and health studies. New Delhi, India: Paradise Press.
- Donaldson, D. (2023) Sport nutrition for health and performance. New York Alexis Press.
- Carr, K. (2023) Human anatomy and physiology. New York: Alexis Press.
- Singh, S. Sports journalism. New Delhi: Random Publications, n.d.
- Price, C.(2023) Educational and sports psychology. Lodon: Vintage Press LTD.
- Mishra, R. (2023) Kinesiology in sports. New Delhi: Random Publications LTP.
- 3G E-learning (2023) Measurement and evaluation in sports. New York: 3G E-Learning LLC.
- Klarica, A. (2022) The Performance mindset: 7 steps to success in sport and life. Australia : Wiley.
- Kumar, R. (2023) Research in physical education and sports science. New Delhi: Academic University Press.
- Dearing, J. (2019) Volleyball fundamentals. Champaign, Illinois : Human Kinetics.
- Benson, R. (2020) Heart rate training. Champaign, IL : Human Kinetics.
- Ashmore, A (2020) Timing resistance training : programming the muscle clock for optimal performance. Champaign, IL : Human Kinetics.
- Gotlin, R. (2020) Sports injuries guidebook. Champaign : Human Kinetics.
- Greenberg, J. (2023) Organization and administration of physical education : theory and practice. Reston, VA : Champaign, IL : SHAPE America, Society of Health and Physical Educators ; Human Kinetics.
- Madden, C. (2023) Netter’s sports medicine. Philadelphia, PA : Elsevier.
- Greenwell, T. (2020) Managing sport events. Champaign, IL : Human Kinetics.
- Tapps, T. (2019) Introduction to recreation and leisure. Champaign, Illinois : Human Kinetics.
- Yang, I. (2021) Adaptive Yoga. Champaign, IL : Human Kinetics.
- McGuinnis, P. (2020) Biomechanics of sport and exercise. Champaign, IL : Human Kinetics.
- Mansfield, P. (2019) Essentials of kinesiology for the physical therapist assistant. St Louis, Missouri : Elsevier.
- 3G E-Learning (2023) Leisure and recreation management. New York : 3G E-Learning.
- Bansal, R. (2012) A textbook of strength of materials [MECHANICS OF SOLIDS] (In S.I. Units) [FOR DEGREE, U.P.S.C. (ENGG. SERVICES), GATE AND OTHER COMPETITIVE EXAMINATIONS]. Bengaluru: Laxmi.
- Schmitz, A. (2021) Real estate market analysis : a case study approach. Washington, D.C. : Urban Land Institute.
- Banerji, A. (2009) Between lines: from doodles to composition. Canada: Corby Glen.
- Greer, N. (1998) Architecture transformed: new life for old buildings. Gloucester, Mass.: Rockport Pub.
- Ripka, L. (2012) Plumbing : design and installation. Orland Park, Ill. : American Technical Publishers.
NEW ACQUIRED BOOK
- Hillier, F. (1995) Introduction to operations research. New York : McGraw-Hill.
- LeSage, J. (2009) Introduction to spatial econometrics. Boca Raton : CRC Press.
- Sedniev, A. (2019) The business idea factory: a world-class system for creating successful business ideas.
- Gonzalez, R (2018) Digital image processing. New York, NY : Pearson.
- McDonough, W. (2002) Cradle to cradle : remaking the way we make things. New York : North Point Press.
- Ritcher, D. (1998) The Critical tradition : classic texts and contemporary trends. Boston : Bedford Books
- Oliver, M. (2019) Media effects: advances in theory and research. New York, NY : Routledge
- Brown, B. (2019) Motion picture and video lighting for cinematographers, gaffers and lighting technicians. New York : Routledge, Taylor & Francis Group.
- Rabiger, M. (2020) Directing the documentary. London ; New York : Routledge, Taylor & Francis Group.
- Ang, T. (2018) Digital photography : an introduction. London : Dorling Kindersley.
- Berger, A. (2014) What objects mean : an introduction to material culture. Walnut Creek, CA : Left Coast Press.
NEWLY ACQUIRED BOOKS
- Kim, MS. (2002) Non-western perspectives on human communication : implications for theory and practice. Thousand Oaks, Calif. : Sage Publications.
- Weissman, J. (2021) The crowdsourced panopticon : conformity and control on social media. Lanham : Rowman & Littlefield.
- Filak, VF. (2021) Dynamics of media writing : adapt and connect. Thousand Oaks : SAGE Publishing.
- Kuehn, SA. (2018) The basics of media writing : a strategy-based approach. Los Angeles : SAGE | CQ Press.
- Holtzhausen, D. (2021) Principles of strategic communication. New York, NY : Routledge.
- Page, JT. (2019) Introduction to strategic public relations : digital, global, and socially responsible communication. Los Angeles : SAGE Publications.
- Tench, R. (2021) Exploring public relations and management communication. Harlow, England : Pearson.
- Bartlett, K. (2017) The health of nations: the campaign to end polio and eradicate epidemic diseseas. London: Oneworld.
- Roberts, B. (2022) Making media : foundations of sound and image production. New York : Routledge, Taylor & Francis Group.
- Darder, A. (2019) Decolonizing interpretive research : a subaltern methodology for social change. Abingdon, Oxon ; New York, NY : Routledge.
- Riffe, D. (2019) Analyzing media messages : using quantitative content analysis in research. New York, NY : Routledge. Josephson, S. (2020) Handbook of visual communication : theory, methods, and media. Routledge, New York : Routledge, Taylor & Francis Group.
- Austin, L. (2022) Social media and crisis communication. New York, NY : Routledge.
- Juska, JM. (2022) Integrated marketing communication : advertising and promotion in a digital world. New York : Routledge, Taylor & Francis Group.
- Percy, L. (2014) Strategic integrated marketing communications. Abingdon, Oxon : Routledge.
- Schiavo, R. (2014) Health communication : from theory to practice. San Francisco : Jossey-Bass.
- Blakeman, R. (2018) Integrated marketing communication : creative strategy from idea to implementation. Lanham : Rowman & Littlefield.
- Parvanta, CF. (2020) Health communication : strategies and skills for a new era. Burlington, Massachusetts : Jones & Bartlett Learning.
- Hamilton, HE. (2014) The Routledge handbook of language and health communication. New York : Routledge, Taylor & Francis Group.
- Lester, PM. (2022) Visual ethics : a guide for photographers, journalists, and media makers. New York : Routledge.
- Hill, CW. (2015) Writing for radio. London ; New York : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc.
- Sinclair, JL. (2020) Principles of game audio and sound design : sound design and audio implementation for interactive and immersive media. New York, NY : Routledge, Taylor and Francis Group.
- McErlean, K. (2018) Interactive narratives and transmedia storytelling : creating immersive stories across new media platforms. New York ; London : Routledge, Taylor & Francis Group.
- Williams, K. (2020) A new history of war reporting. London ; New York : Routledge Taylor & Francis Group.
- Freberg, KJ. (2022) Social media for strategic communication : creative strategies and research-based applications. Los Angeles : SAGE.
- Kim, CM. (2021) Social media campaigns : strategies for public relations and marketing. New York : Routledge.
- Gass, RH. (2022) Persuasion : social influence and compliance gaining. New York, NY : Routledge.
- Leavy, P. (2022) Research design : quantitative, qualitative, mixed methods, arts-based, and community-based participatory research approaches. New York : The Guilford Press.
- Lundgren, RE. (2018) Risk communication : a handbook for communicating environmental, safety, and health risks. Hoboken, New Jersey : IEEE Press : Wiley.
- Bernaerts, L. (2021) Audionarratology : lessons from radio drama. Columbus : The Ohio State University Press.
- Bolter, JD. The digital plenitude : the decline of elite culture and the rise of digital media. Cambridge, Massachusetts : The MIT Press.
- Hardy, DL. (2022) Introduction to digital media design: transferable hacks, skills and tricks. Bloomsbury Visual Arts.
- Deuze, M. (2019) Making media: production, practices, and professions. Amsterdam: Amsterdam University Press.